Associated British Ports (ABP) Humber and Hull UK City of Culture 2017 have begun a major new partnership today that will help to spread the word about City of Culture to audiences at home and around the world.
This partnership begins with the unveiling of a supersized banner at the Port of Hull. The massive banner is secured to a 49 metre high silo to catch the eye of public and trade passengers heading towards ABP’s ferry terminals from the east of Hull before and during 2017.
Simon Bird, ABP director Humber, said: “ABP first became involved with Hull 2017 almost three years ago when it supported the city’s bid as one of the Bid Angels. Since then we’ve been working with the City of Culture team to assist them in their endeavours in helping the city achieve its full cultural potential.”
We’re very much looking forward to seeing what 2017 brings and we’re enormously proud to confirm our status as a major partner.
Simon Bird, ABP director Humber
The supersized banner will be followed by the installation of large hoardings and lamp-post banners in Northern Gateway, visible to more than one million passengers per year. International visitors, including everyone who travels between Hull and Rotterdam in the Netherlands, or Hull and Zeebrugge in Belgium, will travel past the new signs en route to the ferry terminal. These will be installed in the coming months.
In addition to the one million passengers who travel through the port each year, the Port of Hull is also a specialist trade port and the focus of the Humber region’s rapidly expanding renewable energy hub, spearheaded by the Green Port Hull development on Alexandra Dock.
Martin Green, CEO and director at Hull 2017, said: “We are delighted to welcome ABP on board as a major UK City of Culture partner. We look forward to working with all at ABP’s pioneering Port of Hull, a long established gateway to Europe, to help raise the international profile of the year of world-class arts and culture that lies ahead.”