13 Aug 2018

First Absolutely Cultured event a huge success as tens of thousands join in the celebration.

Dominoes was Absolutely Cultured’s first large-scale event since the relaunch as a new, permanent arts organisation in May this year and it couldn’t have gone better.

Dominoes, a 3.5km run, made up of over 12,800 blocks, brought the streets and buildings of Hull to life on Saturday with an estimated 30,000 people turning out on the day to watch the dominoes fall.

Visitors were out in force from 12 noon exploring the route and discovering the dominoes interacting with the architecture of the city, seeing them weave between boats near the Marina, across Atik’s light up dancefloor and through the epic Guildhall Council Chambers.

Katy Fuller, Creative Director and CEO of Absolutely Cultured said:

“We are all thrilled with the turnout and the overwhelmingly positive reactions we’ve had from the people of Hull and those who travelled to the city to experience Dominoes. Once again, Hull has proven that its appetite for culture is gigantic and unparalleled, and we can’t wait to bring more of the same this year and for years to come.”

“Particularly heartening was the sight of hundreds of people walking away with blocks as mementos. We’d love to hear about what people have done with them. Photos and messages can be shared on #dominoeshull or on the absolutely cultured facebook page.”

“We would like to thank each and every person who came out. It couldn’t have happened without the generosity of the city, the venues and everyone we approached for permission to run through or across their property was so supportive for which we’re hugely grateful. Not to mention the incredible work of the 450 City of culture volunteers who worked exceptionally hard to deliver such a well organised event and a great experience”.

The first domino was pushed from the top of a boat at the Boat Yard in Hull Marina by Beth Love, 21, from Hull, creating a chain reaction across the city that lasted 60 minutes. Beth recently completed a personal change programme by city-based charity CatZero, which she says “turned her life around”. Beth stated that she was “honoured” to be chosen by the artist to start the domino run.

David Kilburn, Executive Chairman of MKM Building Supplies who kindly donated the Domino blocks said:

“Having been involved with the UK City of Culture and Visit Hull, MKM is delighted to extend its support to another fantastic Hull event – Dominoes.

This project also places Hull on the map for mind-blowing ambition. As well as making us proud to be from Hull, special events like Dominoes showcase our city’s potential nationally and internationally!”

Councillor Stephen Brady, leader of Hull City Council, said:

“It was fantastic to see so many people in Hull on Saturday enjoying what was a monumental and world-class event delivered by Absolutely Cultured.

“2017 was just the start of things to come from this city. Dominoes proved that we can still attract these world-class performances and shows and, even more importantly, it showed that the people of Hull will still turn out in their tens of thousands to support the city and support the arts.”

Sarah Smith, Manager at Princess Quay Shopping Centre, spoke about how the event helped generate footfall for the Centre and its businesses: “We were delighted to be involved with Dominoes – the build within our Central Atrium certainly attracted the crowds on the day but also in the lead up to the event!

Our footfall increased massively throughout the week and at peak times we increased by 60%! There was a great buzz around the Centre during the entire day and every level was full of interested customers.”

The buzz and excitement that Dominoes brought to Hull can be seen through the reactions from audiences on social media, with people sharing their photos and videos using the hashtag #DominoesHull. Just a handful of the reactions across Twitter include:

Dominoes is conceived and directed by Station House Opera, produced by Artsadmin. .

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