26 Apr 2016

Strike a pose – highlights from HullBID Fashion Week 2016

Hull rocked a pretty impressive Fashion Week last week. Here are a few of our highlights from the week.

We were treated to an incredible mix of style from across the board, with HullBID showcasing top brands and independent retailers from around the city. We went along to pick out the highlights and see what’s what…

The week opened with launch event ‘Own It’, featuring a bunch of stunning models strutting their stuff in St Stephen’s. A showcase of the latest spring / summer trends, the event even featured a chill out zone with acoustic artists. Bonmarché allowed Monday morning shoppers to find their ideal outfit with a friendly drop-in one-to-one service available at any given time, whilst House of Fraser offered a beauty ‘lock in’ with beauty makeovers and demos from top experts without all that crazy hustle and bustle.

One highlight in particular came on Wednesday (Independents day) when bespoke tailors Cock of the Walk opened the doors to their cosy shop located over on Grimston Street to give people a valuable insight into the fascinating process of tailoring. These guys are as traditional as they come, with their established techniques being passed down from the Gieves and Hawkes workrooms down on Savile Row in London. The shop even invited two baby lambs to attract visitors which kept people entertained in their makeshift pen to the front of the shop. Very adorable.

Cock of the Walk Hull

Each staff member had their own essential part to play in the creation of a suit, with their popular service offering a fantastic selection of full and semi bespoke suits to customers. The staff explained the differences between various types of wool, including alpaca, interjecting with interesting facts – like how they use burning wax to attach buttons for longer durability. The most surprising aspect about their process was the use of horse wee which stops animals eating away at the material. I guess you can’t knock it if it works.

Lydia Wilson who has been working at the shop for the last two years claimed it can ‘take up to six months’ to properly master certain stitching techniques, as these guys are the real deal and do things by the book. Some stitching can take a whopping four hours. The whole creative process is generally incredibly different from the manufacturing in factories, which mainly use glue in place of such expert hand-stitching.

Hull Fashion Week

With demand for Cock of the Walk suits on the rise, the shop have recently increased their orders of wool from their suppliers. The majority of these customers are Hull based, but many others are located in London and throughout the UK. One notable customer (we won’t name names) even decided to taxi it all the way from the capital to their doorstep. Other patrons include members of the royal family and various footballers based across the north. And the best thing about these bespoke suits? They actually look better the more you wear them, as the fabric eventually moulds into the shape of your body. Pretty good investment then.

Hull Fashion Week

Jewellers Hugh Rice offered an invite-only breakfast on Thursday with talks from top fashion experts, whilst Debenhams strutted their stuff on their own catwalk with advice on all things make-up and personal shopping. Friday gave way to a fantastic behind the scenes tour of Hull Truck’s incredible theatre wardrobe, where the public were given an exclusive insight into how the company operate their backstage area with demos from make-up artist Hayley Young on how to apply striking theatrical stage make-up.

Hull Fashion Week

On Saturday, retailers showcased the ultimate Spring/Summer season at the fashion finale catwalk show. The themes of the catwalk were a stylish mix of ‘Festival Chic’, ‘Spring Summer Colour Couture’ and ‘Special Occasion Wear’ all topped off with various DJs and fashion presenters. Poorboy Boutique brought the vintage vibes with their ‘Bag it Vintage’, which offered pretty simple rules of grab it – fill it – buy it. The Magpie’s Den also brought their amazing range of fashion and accessories to the table, while the ‘Travel in Style’ holiday show hosted by Humberside Airport and Andrew Earle showcased holiday wear and free prize draws on the harbour deck, Princes Quay.

Roll on next year.


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