Distinctive new wines to support Hull 2017 arts legacy fund

Raise your glasses please to Hull wine merchant House of Townend. The city’s most-established sellers of vino is launching a new range of hand-selected City of Culture wines to support local arts projects after 2017.

Called Viticulture, the range of four wines is available now. And with £1 from each bottle of shiraz, sauvignon blanc, grenache rosé or prosecco sold going to Hull-based arts projects after 2017, the aim is to raise at least £25,000.

John Townend, managing director of House of Townend, said: “We are delighted to announce that we are a Hull 2017 supplier. We’ve been trading from Hull for well over 100 years and we really wanted to shout about our commitment to Hull and contribute to the Hull 2017 story in the best way we know. We’ve brought our expertise to the party by sourcing some great wines, and we’ve added our own dash of vibrancy and fun. We’re proud to be giving back to the city’s legacy projects through their sale, and we hope that Viticulture becomes everyone’s wine of choice in 2017.

“Viticulture is the science, study and production of grapes for wine making – something we know a lot about, so Viticulture is the perfect play on words, it represents our strong partnership with wine producers, designers and Hull’s cultural activities.”

The still wines – a shiraz, a sauvignon blanc and a grenache rosé – have been produced by Xavier Roger, one of House of Townend’s most trusted winemakers. The grapes for the shiraz and grenache rosé come from vineyards near Minervois in the south of France, while the sauvignon is produced from grapes grown in the south-west area of Côtes de Gascogne. The sparkling prosecco is from the third generation of the family, Casa Vinicola Botter in northern Italy.

Martin Green, CEO and director of Hull 2017, said: “The arts need to be increasingly innovative when it comes to funding and House of Townend has helped come up with the perfect combination of great wine and support for artists. Cheers!”


Viticulture can be purchased at the Cellar Door, Wyke Way, Melton, or from House of Townend’s online store.