Made In Hull artists: Urban Projections 

Hundreds of you have been taking part in this playful projection by Urban Projections. With Vantage Point, you step into the scene and take a selfie. Step out and you see yourself projected large-scale as a work of art, playing your very own starring role in Made In Hull.

Urban Projections is the work and collaborations of multimedia experimental artist and founder Bec Smith. And, as many of you have been discovering, Bec’s work combines creative, hands-on activities with cutting-edge tech to deliver stunning experiences for audiences. For Vantage Point, she uses a mobile street art Light Cycle to take digital art into public spaces. She tells us more …

Where might we have seen your work before?

Our work ranges from projection mapping work alongside graffiti street artists, to work commissioned by organisations, brands or the creative industries. We’ve collaborated with the BBC to create live visuals for the Proms, which we created and manipulated live.

We also worked and collaborated with Jimmy Choo on a really exciting piece, which involved creating an immersive dining experience with British artist Mat Collishaw. For this, we projection mapped huge 9m-high crystal structures while Jimmy Choo’s guests dined underneath.

What made you want to get involved with Made In Hull?

In terms of the sheer scale of it and the size of the crowds, Made In Hull is collectively the largest piece of work I’ve ever been involved with. We thought a couple of people at a time would want to take part, but we’re getting whole families and groups, 10-12 people at a time wanting to have a go, and we’ve projected hundreds of photographs.

Can you describe Vantage Point in one sentence?

It’s a fun, interactive selfie spot in Humber Street that combines street art and projection mapping to beam people’s large-scale images on to buildings.

How did the idea come about?

A lot of my work takes place in public spaces and goes with the idea that we might surprise people. This piece is about taking street art and using it to inspire an installation that’s fun and playful. It reflects and celebrates the people of Hull – it’s people having fun and seeing themselves back. It’s purely about them.

What can people expect to feel when experiencing your installation?

We’ve been getting great reactions.

You see the surprise and delight in people’s eyes when they see themselves projected on to buildings and you also see people’s creativity – it’s been really nice to see the different ways people approach it.

All it is, at first glance, is geometric shapes on a wall, which people pose against for their photograph. It’s been great to see the ways people are taking it on and really making it their own.

How can people get involved with your installation?

It doesn’t happen if people don’t get involved! We’ve got hundreds and hundreds of selfies now. It’s all derived from the fact that we do big, projection-mapped pieces on graffiti and street art, and we noticed that people always want to have their pictures taken with it, so we thought we’d go one step further and integrate the people with the artwork.

What have you most enjoyed about being part of this project?

Being on the streets and meeting people, hearing people chatting and being part of the buzz that Made In Hull has created around the city centre.

One lady said to me that, for her, the best thing about Made In Hull has been the camaraderie of walking around the city in big crowds of people, all having fun and having a laugh.

There’s a chance we might do something a little different for the final night, but we’ll keep that a surprise!