New Venue, “Social” on Humber Street Announce Opening

“Social” the newly revamped venue on Humber Street, formerly known as Fruit, will open
its doors to the public for the first time on Friday August 14th

Social will be operated by Sesh Events UK, which runs the hugely popular annual Humber
Street Sesh grassroots festival, as well as The Sesh Weekly music nights and Made in Hull,
Trinity Live and Hull City Sesh Events.

Original plans to open in April this year with a full weekend of cultural events including
Huey Morgan, Acoustic Sunday and Classic Cult Cinema, were scrapped due to
restrictions surrounding Coronavirus.

Given the current climate, Social will initially open as an arts café bar, premiering an
exclusive art exhibition by Hull artist, Darren Rogers. His original artwork can be purchased
and will stay in situ for 3 months.

The operators of Social aim to gradually introduce a programme of entertainment and
events to include live music, visual performance, comedy, theatre and film presented by
Cult Cinema Sunday, when restrictions surrounding live performance are eased.
Plans for next year are already afoot. Social have teamed up with Under the Influence
and will play host to some class acts in 2021, including The Blinders, The Lathums, BC
Camplight, Mystery Jets and Ben Watt. Tickets are now on sale via
The opening of Social will complete the vibrant, creative enterprises housed within 61-63
Humber Street, which has undergone a £1.2 m revamp by the Fruit Market LLP, the joint
venture between developer Wykeland Group, housebuilder Beal Homes and Hull City
Council, to create a thriving cultural hub. Other users of the building include the Juice
Studios creative community.

Dave Mays said “We worked closely with Wykeland on the revamp which includes a
purpose-built performance space with green room, box office, spacious bar area and new
toilet block. In the final fit we’ve retained the industrial feel which is part of the DNA of the
building. We think the public will love it and can’t wait to welcome them through the doors”
Dave added “We can’t wait to get going and in these uncertain times for our industry, we are
keeping the faith and are determined to find a way forward for music, art and culture in the

Mark Page of Sesh Events UK and founder of the weekly Sesh and Humber Street Sesh Festival
said “The venue opens around the time that Humber Street Sesh Festival should have been
taking place. Sadly, we can’t deliver a festival this year, but we have put our creative energy
and love into Social, which we believe, will be the beating heart of Humber Street.”
Justine Peacock, Sesh Events UK director said “Safety measures are in place at Social, in line
with government guidelines. Distancing will not be a problem inside our large venue and we
have the benefit of outdoor seating. Admission will be on a first come first served basis with
table service only and a one-way system entering via Humber Street. We’ve worked tirelessly to
ensure a safe environment for all visitors.”


Social will open its doors for the first time to the public at 5pm on Friday August 14th.
Opening times are Fridays 5 pm – 12 am, Saturday 12pm -12 am and Sunday 12 pm – 7pm. The
venue will be closed Monday to Thursday, with a view to open during the week later in the
year. Children are allowed in the venue until 7pm, accompanied by an adult.