We’re on the right track

In a bold statement of their support for City of Culture, Hull 2017 supplier The Strata Group have unveiled a trackside banner on the company’s Hawthorne Avenue premises in Hull.

The signage (printed in a hard to miss bright yellow) celebrates City of Culture and will welcome all rail passengers using the major train routes in and out of Hull.

The Hull-based fabrication group are responsible for manufacturing some of the city’s most prominent recent artworks, including our floating Hull 2017 logo installation in Queens Gardens. The Strata Group created the installation for us back in October 2015, and powder-coated it in the same bright yellow as their new banner. The group also installed 54 artist-designed moths on buildings across Hull and East Yorkshire, as part of the Amy Johnson Festival’s A Moth for Amy trail.

Our Hull staff are totally committed to our involvement in 2017 and are really proud to be able to play their own part.

Tony Schulz, group chairman at The Strata Group, said: “As born and bred Hull locals, we are very proud to be able to work alongside the Hull 2017 team on some of the exciting projects planned for the City of Culture year. We have, and always will have, a keen interest in the betterment of our home, Hull and the surrounding areas. Our Hull staff are totally committed to our involvement in 2017 and are really proud to be able to play their own part.”

The banner reveal marks the starting point of a new partnership between Hull 2017 and The Strata Group. Working with Hull 2017, The Strata Group will help to engineer, dress, brand and kit out key points in Hull city centre. We can’t give too much away at the moment, but specific projects will be confirmed in due course.

Phil Batty, director of marketing, communities and legacy at Hull 2017, said: “We are delighted to confirm The Strata Group as a Hull 2017 supplier. They are supporting us with the promotion of the year by providing their services and expertise, as well as visitor welcome opportunities to help spread the word about Hull 2017. That first impression for visitors – whether they have travelled 500 metres or 500 miles – is key to the creation of a flexible, successful brand that lives in the streets of Hull.”

The Strata Group firms specialise in signage, engineering, interiors and furniture. Formed in Hull over 25 years ago, they employ a local workforce. They play an active part in Hull’s communities too, working with school children to deliver workshops and on-site days to learn about working in their industry. The group are also looking ahead to offer training opportunities to those in further education.

Find out more about The Strata Group on their website and follow the story about new their banner celebrating Hull 2017 at #AWarmWelcome.