Marketing Manager

THE ROLE

We are now seeking an experienced Marketing Manager to help spread the word about Hull and its exciting new chapter. You will lead on the creation and implementation of marketing and audience development campaigns working with a highly motivated team. This is an exciting career opportunity for a dynamic and collaborative team player.

The Marketing Manager will have responsibility for the practical delivery of our public facing campaign. The successful individual will have broad knowledge and experience in all aspects of brand and marketing and will be a great communicator with imaginative ideas.

They will enjoy a challenge and be able to both plan and execute activity that will continue to build on the reputation secured through the success of the UK City of Culture year.
In the role, the individual will be actively involved in delivering all aspects of our campaign planning, brand management and audience development strategies. The successful individual must therefore be confident in the full range of marketing activity, ideally with direct experience in promoting a cultural programme.

 

RESPONSIBILITIES

– Working closely with the Creative Director, Communications & Digital Manager and wider team you will be accountable for the planning and implementation of all elements of marketing campaigns and brand management.
– Propose imaginative and compelling creative solutions to maximise audiences and engagement with both a cultural programme and ongoing projects, such as the volunteer programme.
– Manage all of the print and marketing collateral both on and off site and be responsible for managing marketing suppliers, agencies, printers and designers and for delivering marketing materials, on time and within budget.
– Champion a new organisational brand, ensuring consistent roll out across the company, projects, and our funding partners.
– Work collaboratively with cultural delivery partners, tourism partners and commissioned arts organisations / artists to develop integrated activity plans.
– Maintain data systems for customer and audience information.
– Evaluate the effectiveness of campaigns in meeting the required objectives.
– Undertake any other duties

 

PERSON SPECIFICATION

REQUIRED SKILLS & EXPERIENCE

– Proven track record of exceptional delivery with at least 3 years’ experience in a similar role.
– Experience of creating and executing marketing and engagement campaigns across a range of media.
– Ability and ambition to influence locally, regionally and nationally.
– Experience of using and creating digital content as an integral part of a marketing campaign.
– Excellent copywriting, presentational and communication skills.
– A flexible approach to work and the ability to manage multiple priorities and deadlines.
– A collaborative team player, able to connect and work in partnership with others internally and externally, as well as working on own initiative.
– Ability to work within defined budget parameters and report on budget status.
– Experience of working and collaborating with graphic designers.
– A passion for arts and culture and commitment to making it accessible to all.

 

DESIRABLE SKILLS & EXPERIENCE

– Ability to work well with complexity and with multiple stakeholders.
– Able to manage and prioritise a varied workload.
– Related degree / qualifications – A Level and above.
– Experience working in a creative agency or arts organisation.
– Keen eye for detail and strong proof reading skills.

 

PERSONAL ATTRIBUTES

– A self-starter, with motivation, commitment and enthusiasm.
– Resilient, with the ability to cope with pressure and high expectations.
– A diligent individual who takes pride in their work, with a strong focus on attention to detail.
– Team player.
– Creative and excited by the transformative power of the arts.
– A hard-worker willing to adapt to different creative projects.

 

Download the full job description for Marketing Manager [.pdf]

 

HOW TO APPLY

Please send the following to recruitment@hull2017.co.uk:
• Curriculum Vitae
• Covering letter or supporting statement (no more than two sides of A4)
• Current salary and any salary expectations
Completed equal opportunities monitoring form

 

ADDITIONAL INFORMATION

CLOSING DATE: 23:59 on Sunday 22 April 2018

INTERVIEW DATE: Wednesday 2 May 2018

FURTHER INFORMATION: www.hull2017.co.uk

Hull 2017 is an equal opportunities employer and welcomes applications from all sections of the community.

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