A new campaign has been launched inviting business professionals and industry experts to become ‘Conference Champions’ and help bring more events to the region.

Visit Hull and East Yorkshire (VHEY) is urging individuals from a wide range of sectors to play their part in attracting major conferences and other events.

Professionals, academics and association members who have influence are being asked to help bring conferences they attend elsewhere back to Hull and Yorkshire.

The Conference Champions will have a key role to play as a driving force in attracting national and international events, raising Hull and East Yorkshire’s profile as a premier destination.

Chris Blacksell, Chair of VHEY, said: “Supporting the visitor economy isn’t just about leisure visitors – bringing conferences to the area is also a vital part of the work we do to increase visitor numbers, which will in turn help support local businesses.

“We have fantastic conference facilities in the area, from very large venues used to hosting thousands of attendees, to smaller, quirky venues that can offer a unique conference experience for everyone.

“What we really need is people who are in positions to help us influence conference organisers to choose us a place to come.

“If you’re a professional, an academic, a member of an association, or in any role and you think you might be able to encourage someone to do that, we’d really appreciate it if you would give a little back to the area and join us as a Conference Champion.

“We’re doing a huge amount of work already but you might be able to give us a little help to push some conferences over the line, and help the area benefit from the increased income that they bring.”

The call to recruit Conference Champions coincides with English Tourism Week – national tourist board VisitEngland’s annual campaign to raise awareness of the importance of the sector – which is running from March 14-23.

Conference delegates are commonly high yield visitors, providing a significant economic boost to the host area.

The new Conference Champions programme aims to build on the region’s success in hosting major events, which recently included the Cultural Tides conference at Hull Truck Theatre with keynote speaker Galyna Grygorenko, Ukraine’s First Deputy Minister of Culture and Strategic Communications.

The city will also host the UK Pride Organisers’ Network Conference 2025 in October.

Andy Train, Chair of Pride in Hull, was instrumental in securing the event.

He said: “Hosting the UK Pride Organisers’ Network Conference 2025 in Hull is a fantastic achievement, and a testament to the city’s commitment to supporting and celebrating the LGBTQIA+ community.

“The collaboration with VHEY has clearly been instrumental in making this bid successful, showcasing the region’s dedication to creating welcoming spaces and events for everyone.

“This conference will be an excellent opportunity to bring Pride organisers together, share experiences and celebrate the progress made in promoting diversity and inclusion.

“It also reinforces Hull’s position as a leading destination for LGBTQIA+ events and tourism. Congratulations to everyone involved in making this happen – it’s a proud moment for Hull and the wider community.”

Individuals from numerous organisations have already committed to being Conference Champions to help attract similarly large-scale events, with the support of the VHEY conference team.

VHEY will host regular gatherings of the network of Conference Champions, to share updates and news of upcoming events.

Hugh Jones, Managing Director of AV, stage and lighting equipment company HPSS, said: “As a company that provides event support services across the UK, we’ve seen how much Hull and East Yorkshire now has to offer with a wide range of venues.

“When we’ve suggested to clients that they use a venue here, they’ve often started out sceptical but have been delighted by the quality of the venues and the affordability of accommodation and restaurants.

“Conference Champions is such a great initiative. We’ve found that many people aren’t aware of the facilities this region has to offer, and it often just takes a simple suggestion. Once they visit, they tend to come back.

“More conferences and events can only increase employment opportunities for event technicians and other venue staff.”

Ryan Shaw, Revenue Manager at Hull Trains, said: “I’m delighted to be part of the VHEY Conference Champions programme.

“Hull Trains is proud to be an active member of the local community, and we’re always looking for ways that we can champion what our area has to offer and help our local businesses grow.

“We’ve worked with VHEY on a number of exciting projects over the past year, including sending over 100 volunteers to London for Yorkshire Day to spread the word about how brilliant our part of the world is.

“It’s great to be continuing the partnership by supporting this latest initiative.”

Janthi Mills-Ward, Joint CEO of Hull Truck Theatre, said: “It’s always fantastic when conferences, whether large or small, come to Hull and the East Riding.

“It’s a wonderful chance to highlight all that the region has to offer, and who better to advocate for why this area is the perfect choice for a national conference than those who live and work here, experiencing its benefits every day.

“I’d encourage people to become a Conference Champion, and proudly promote the region’s accessibility, diverse venues, rich culture and exceptional hospitality.”

Samatha Dunion, General Manager of DoubleTree by Hilton Hull, said: “At DoubleTree by Hilton Hull, we are proud to support the Conference Champions programme in showcasing the region’s affordability and diverse offering.

“As a leading city centre venue, we’ve successfully attracted regional conferences to Hull, thanks to our competitive pricing and exceptional facilities – including a 1,000-capacity ballroom – delivering a seamless, all-in-one event experience.

“With excellent transport links, delegates can travel with ease, and our strong partnerships with local attractions allow us to curate engaging, cost-effective itineraries that enhance their visit.”

Alex Crutchley, Head of Destinations at East Riding of Yorkshire Council, said: “East Yorkshire presents an outstanding opportunity for conference providers seeking a distinctive and versatile destination.

“Bridlington, a charming historic seaside town, offers a stunning coastal setting with excellent conference facilities. The iconic Bridlington Spa boasts state-of-the-art event spaces, breathtaking sea views and a grand ballroom – ideal for large-scale conferences, exhibitions, and gala dinners.

“Just minutes away, historic Sewerby Hall and Gardens provides an elegant and unique venue for more intimate gatherings, set within beautifully landscaped grounds overlooking the coast.

“For team-building experiences, The Edge Aerial Adventure delivers a thrilling challenge with high ropes and zip lines – perfect for fostering teamwork and leadership.

“With a diverse selection of boutique hotels and rural retreats, as well as the natural beauty of the East Riding’s coast and countryside, our region delivers an inspiring and memorable setting for conferences and corporate retreats.”

To find out more about the Conference Champions programme visit visithull.org/conferences/our-team/conference-champions/ and to register your interest email conference.bureau@vhey.co.uk

It’s been described as “the best of Hull”. Hull’s Trinity Square, including Trinity Market and Hepworth Arcade, offers a truly diverse mix of food and drink, shopping, activities and other unique experiences. It’s the wide range of its independent businesses that sets this city centre location apart.

Hearth, on King Street, is one of the standout places to dine in the area. It comprises both a restaurant and bakery, with a focus on sourcing the best possible local ingredients and cooking them to an incredibly high standard.

Ryan Telford, co-owner and head chef, says: “We do really high-quality food, and a lot of cooking over fire. The menus have really developed over the last couple of years. “It’s a casual, relaxed and happy atmosphere, which is what you generally get around here. “For me, this part of Hull is an example of how important independent businesses are. You don’t see any chains around here, and that makes it special. It’s the best of Hull.

Fellow co-owner and baker Caitlin Ogden adds: “We keep the bakery very relaxed, and people can just pop in. There’s a big focus on our breads and our pastries, and everything is made in-house. “It’s a really nice community here, with a lot of independents, and we all know each other and support each other.”

Trinity Market offers something for everyone, including record shop Mr Spin It Records, which has been in business for over 31 years. It’s believed to be the oldest vinyl-only shop in the country.

Owner Steve Mathie says: “I made my first deal in a school yard when I was aged 12 – after that, I knew there was a business to be had! “I have nearly 20,000 LPs here, dating from the 50s up to modern day. “I would say around 80 per cent of my customers come from outside of Hull. They come from all over the country – Peterborough, Bristol, London. Word of mouth is a big thing for us because we’re a collectors’ shop. People will make a special journey because they know they’ll get what they want.”

Linked to Trinity Market is Hepworth Arcade, where Graham Williams has been ‘custodian’ of family-owned Dinsdales since 1978. The joke and trick shop has been in business for 95 years, with famous visitors over that time including Tommy Cooper, Derren Brown and Reece Shearsmith. “We get people coming here from all over the country because we’re very niche,” says Graham. “Grandmas are our best customers, bringing their grandchildren in! “It’s very important for Hull to have such a mix of independent businesses. People are attracted here because it’s unique, and it’s the independent businesses they want.”

Spring is the season of renewal and inspiration—a time when fresh ideas bloom and creativity flourishes. It’s the perfect moment to reimagine your conferences, meetings, and events. Hull and East Yorkshire, with its vibrant landscapes, dynamic venues, and innovative spirit, offers the ideal setting to harness this energy. Whether you’re looking to inspire your team, host a forward-thinking event, or bring your brightest ideas to life, this region provides the perfect backdrop for fresh starts and bold ambitions.

1. Diverse and High-Quality Venues

Hull and East Yorkshire boast an impressive variety of venues, catering to events of every size and requirement. From the state-of-the-art Connexin Live, accommodating up to 3,500 guests, to unique spaces like The Deep, an aquarium surrounded by shark tanks, the options are endless. For a more intimate or luxurious experience, the region offers charming country manor houses and modern facilities. These venues inspire creativity and innovation, ensuring your event leaves a lasting impression.

2. Strategic Location and Excellent Transport Links

Getting to Hull and East Yorkshire is seamless, thanks to its well-connected transport network. The region is accessible by road via the M62, by rail with direct services from London to Hull in just 2.5 hours, or by air through Humberside International Airport and nearby Leeds-Bradford or Manchester airports. For international delegates, overnight ferry services from Rotterdam provide a unique travel option. Once here, Hull’s compact city centre allows easy exploration on foot, offering convenience and a low carbon footprint.

3. A Hub of Industry and Innovation

Hull and the Humber region are thriving hubs of industry, innovation, and green energy. The area’s economic strengths include maritime, manufacturing, food and drink, healthcare, and renewable energy. The Humber estuary, the UK’s busiest trading hub, handles £75 billion in trade annually. Hull is also at the forefront of green initiatives, hosting the largest cluster hub for renewable energy in the country.

4. Cutting-Edge Connectivity

Hull offers the fastest fibre broadband in the UK, with average download speeds of 87 Mbps—far exceeding the national average. This unrivalled connectivity ensures smooth live streaming, flawless Wi-Fi for delegates, and uninterrupted communication throughout your event.

5. Historic and Cultural Significance

Hull’s rich maritime history and cultural offerings make it a fascinating backdrop for any event. The city’s Old Town, with its cobbled streets and historic pubs, provides a glimpse into its storied past. Meanwhile, the vibrant Fruit Market area near the marina offers contemporary art galleries, fine dining, and independent shopping gems. Hull’s 2017 reign as the UK City of Culture highlighted the city’s commitment to arts and innovation, the legacy is ongoing with arts events like Freedom Festival and the grass roots music festival, Humber Street Sesh among a wider calendar of events to inspire and entertain.

6. Delegate Welcome Services and Expert Support

Visit Hull & East Yorkshire Conferences ensure a seamless planning experience by offering free venue finding, accommodation booking, familiarisation trips, and customised social programming. Our local expertise guarantees every detail is expertly handled, leaving you free to focus on your delegates.

7. Unforgettable Experiences and Activities

Hull and East Yorkshire offer a range of experiences to enhance any conference or event. Team-building activities, such as high ropes and go karting, and guided tours through the medieval Old Town or along the picturesque marina, provide unique ways for attendees to bond and explore. For nature enthusiasts, the nearby Yorkshire Wolds offer stunning landscapes, while the puffin colony on RSPB Bempton Cliffs provides opportunities for birdwatching and coastal exploration.

8. World-Class Academic and Research Facilities

The University of Hull, a leader in groundbreaking research on climate change, health inequalities, and social justice, adds prestige to the region. Hosting your event in collaboration with the university provides access to cutting-edge facilities and thought leaders in various fields.

9. Bridlington: A Quintessential Seaside Experience

For a traditional British experience, Bridlington offers an iconic harbour, sandy beaches, and historic Old Town charm. Delegates can enjoy fresh seafood, local festivals, and breathtaking coastline views—perfect for relaxed team retreats or smaller conferences.

10. A Warm Welcome

What really sets Hull and East Yorkshire apart is its people. Known for their warmth and friendliness, the region’s residents create a welcoming atmosphere that instantly puts visitors at ease. Whether delegates are exploring historic landmarks, dining by the marina, or engaging with local businesses, they’ll feel at home.

Hull and East Yorkshire offers everything an event organiser could wish for: state-of-the-art venues, exceptional connectivity, rich cultural heritage, and a dynamic industrial landscape. Combined with the unparalleled support of the Visit Hull & East Yorkshire Conferences team, this region guarantees a flawless and inspiring event experience. From its bustling marina to the rolling hills of the Yorkshire Wolds, Hull and East Yorkshire ensure every conference, meeting, or event held here is not only productive but unforgettable.

Rich in history and at the heart of Hull’s cultural quarter, OId Town is a bustling hub of activity. Whether it’s a bite to eat and a drink, a spot of retail therapy or entertainment you’re after, you can’t go wrong on the cobbled streets of this thriving part of the city centre. Its many assorted independent bars, cafes and shops make a visit to Old Town a truly special experience.

A prime example is the hugely popular The Brain Jar, on Trinity House Lane. With its unique offer of cocktails, pizza, art, music and theatre, there’s nowhere else like The Brain Jar anywhere in Hull – or anywhere else.

We’re an arty cocktail bar that sells food,” says owner Jim Claxton. “We have live music, art exhibitions, theatre, and loads of small-scale events. “We like to support local creatives – artists, authors and musicians. It’s a community-centred creative space, and we have a really mixed clientele.“We’re proud to be one of Hull’s independent businesses, as they are a unique selling point for the city. We don’t have many large corporate entities but there’s a huge amount of space and support for independents.”

Just a short stroll away is Still, on Postengate – another of Old Town’s brilliant places to grab a drink and relax with friends. Still is dedicated to exceptional coffees and natural wines. Co-owner Luke Foster says: “We’re quality-driven. We don’t try and do too many things but what we do, we do very well. “We focus on speciality coffees and natural wines. Alongside that are other things, like pastries and cookies but coffee and wine are our main focus, and we keep to our principles of serving the best. “Hull has some amazing independent businesses and I think the more we have, the better. It makes us a unique city, and that should be celebrated.”

Lisa Marie Hall has owned Lili and Mila’s Empawrium, at Land of Green Ginger, for 18 months, having previously had a stall in nearby Trinity Market. A dog-owners’ dream, it sells everything from treats and toys, to bow ties and fleeces for furry friends. It also has a range for cats and small pets. “We’re still growing, and we’ll be offering more and more over time, because it’s about responding to demand.” says Lisa Marie. “I’m so proud of all of Hull’s independent shops. It’s good to have a mix of different businesses, and we work to support each other. Hull has so much to offer.”

Hull’s independent businesses are what make our city truly special, and the Independent Hull campaign is here to celebrate them! From hidden gems to iconic spots there is so much to discover.

Explore more incredible local businesses and plan your next visit at

visithull.org/independent-hull

“There’s nowhere else like this anywhere in the country.”

So says Michelle Bryant, owner of Pots on Pier Street, off Humber Street, at the heart of Hull’s thriving Fruit Market.

The pottery painting and creative studio is one of an eclectic mix of independent businesses in this unique part of the city.

The Fruit Market and Hull Marina area is characterised by plenty of places where you can eat and drink, shop and take part in other fun, leisurely activities.

Pots on Pier Street is a recent addition, where customers can explore their creative side in a relaxed, friendly setting.

Michelle says: “When you are pottery painting, you lose all track of anything else going on in your life – I love the mindfulness of it. It brings real joy to people.”

Customers can book in during the week or at weekends, and Michelle also hosts evening events.

“People can go for brunch on Humber Street on a Sunday morning before coming here, or they can go for a drink and something to eat after one of our events on a Friday evening,” she says.

“All the businesses down here support each other, and they bring such a great vibe to the area. Everyone is so friendly, and there’s so much to do – it’s a special place.”

Alice Thomson and Joseph Cox have jointly run Form Shop & Studio, on Humber Street, since 2017 – Hull’s year as City of Culture.

Its unique offer is design-led gifts, including artwork, homewares, stationary, games and puzzles, and greetings cards. Many are designed by Joseph himself in the upstairs studio, along with other local artists.

Form also collaborates with houseplant specialist store Plant & Paint across the street to host the ‘Good Things Makers Market’, which attracts around 3,000 visitors to shop for crafts, ceramics, jewellery, plants and much more.

“We make well-made gifts – for other people, or yourself,” says Alice.

“Every business down here is unique, and we work together to make it an amazing area to visit. The market is a good example of that, and people can spend the whole day here.”

Joseph says: “You won’t find anything like this place in any other city, because every business down here is independent.

“There’s just something very special about it.”

Tapasya @Marina, on nearby Humber Dock Street, facing the beautiful Hull Marina, is one of numerous places where visitors can enjoy exquisite cuisine.

Tapan Mahapatra, owner of the multi-award-winning fine dining Indian restaurant, says: “What we serve isn’t what many people in this country traditionally think of Indian food being like. It’s very different, and we’re passionate about giving people a unique experience.

“That’s what makes this area so special – there aren’t any chain companies, and there’s so much variety.

“We’re all independent companies, and we complement each other to provide visitors to the area with a fantastic experience.”

Hull’s independent businesses are what make our city truly special, and the Independent Hull campaign is here to celebrate them! From hidden gems to iconic spots there is so much to discover.

Explore more incredible local businesses and plan your next visit at

visithull.org/independent-hull

Hull city centre is set to come alive with creativity and innovation as it hosts an exciting four-day festival from Thursday 13 – Sunday 16 March 2025.

This inaugural event, a collaborative effort between Hull City Council, the Hull Maritime project, Hull Museums and Gallery, and the University of Hull, will explore the dynamic connections between science, technology, engineering, art, and maths.

The four-day extravaganza will bring together two days of educational events for schools followed by a weekend of exciting science and arts-based activities, workshops and shows, for visitors with a large-scale evening spectacle of light installations trailing across the city centre.

‘Colliderfest 2025’ will kick off with two inspiring days dedicated to children and young people, encouraging them to embrace careers in science, green energy and innovation. Attendees can look forward to a diverse array of workshops, performances, and interactive exhibitions led by industry professionals and world-renowned scientists. A focus on environmental issues will also be prominent, sparking conversations and actions that address our planet’s challenges.

The latter half of the festival, on Saturday 15 and Sunday 16 March, will shift its focus to families and young people, featuring an engaging programme filled with discovery zones spread across the Museums Quarter, Ferens Art Gallery, and Hull Truck Theatre to name a few. They will showcase interactive exhibits, live performances, and family fun and hands-on engineering challenges for everyone to enjoy. Attendees will have the opportunity to participate in both entertaining and thought-provoking discussions that impact on culture and society and challenge preconceived notions about what science is and what it can be.

The festival programme will include family-friendly shows by a wide range of science communicators. Visitors will also be able to participate in a wide range of hands-on activities, workshops and experiments including exotic animal handling, state of the art robotics demonstrations and activities demonstrating the impacts of environment and climate change. Venues will also host a range of activities created by both academics at the University of Hull and local science-based industries that will inspire an interest in the world of science and technology.

Programme highlights include an outdoor physical theatre performance, featuring a 13-foot-tall sea giant puppet telling a moving tale about our earth’s climate emergency told trough dance, movement and masterful puppeteering. This spectacle is designed specifically for family and festival audiences and tells the magical story of Eko, a sea giant who rises from the deep ocean and who encounters, on the shore, a courageous little girl called Violet.

Experience a magical evening of light, art, and movement as the city centre transforms on Friday 14 March. Follow a trail of stunning displays at various locations and join us for an unforgettable night that brings the city centre to life.

The event will take place alongside Hull’s second Cultural Tides conference on Friday 14 March, when the Culture and Heritage Strategy 2025-2030 will launch at Hull Truck Theatre.

Join us in celebrating the fusion of arts, science, and engineering at this innovative free festival. More details on the festival schedule and ticketing will be announced soon.

For more information and to register your interest in the festival follow X @Colliderfest, Facebook @ColliderfestUK and Tiktok @colliderfest or visit colliderfest.co.uk to sign up and be the first to receive programme launch information!