Hull-based family arts charity, The Herd Theatre, has been making joyful noise in the capital this spring, with their critically-acclaimed play installation REPLAY taking centre stage at London’s iconic Southbank Centre.
With sweeping views of Big Ben and the London Eye as the backdrop, The Herd hosted a special celebration in May that brought together artists, educators, playworkers, venue directors, and supporters from across the UK’s creative industries. It was an evening full of creativity — complete with heartfelt speeches, spontaneous dancing from toddlers, and playful exploration inside the interactive REPLAY installation.
Originally planned to run for a limited season, the exhibition has now been extended to 24 August due to phenomenal demand. Over 30,000 visitors have already experienced REPLAY’s magical world of memory, imagination, and creative freedom — an incredible milestone for a Hull company making national waves.
The work continues to draw attention from far beyond Hull and London — with Time Out London recommended and featured in Positive.News, further testament to the power and resonance of The Herd’s work.
Later this year, REPLAY will head north once again, taking its place in Bradford’s City of Culture 2025 programme this autumn. It’s a proud moment for Hull’s cultural scene, showcasing how local talent is shaping national conversations about childhood, creativity, and the importance of play.
As The Herd’s journey continues, the message is clear: playful, bold, and thoughtful family theatre is not only thriving — it’s being celebrated on the UK’s biggest stages.
